DTC I Branded National TV I COPD

Breztri’s competitor regularly uses songs as the mainstay of their advertising. The tunes are top 40 hits, they’re memorable, they stick in your head even when you don’t want them to, and crazy expensive. We hate that, but that’s why it works, and why it’s tough to beat.

So we decided to go at them head on. COPD is no walk in the park. We used that as our starting point and named the campaign for what we wanted to say about the truth of COPD. It’s time to get real.

Oh, and it helped that our ECD kept pushing the whack factor. Not that often in pharma you get support for that. This spot also paved the way for the brand to create more spots using the same creative device. Needless to say, this was hella fun.

DTC & HCP I Lilly’s Centennial Campaign I Diabetes

Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to rave reviews.

Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra
Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra
Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra
Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra
Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra
Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra
Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra
Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra
Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra
Lilly wanted a concept that celebrated the centennial of insulin’s invention by their founder, Eli Lilly. We created 10 concepts with manifestos, ad lobs and tactic exploration for each. Here are a few of the concepts we submitted to the client to ra

HCP I Branded launch campaign I MS

DTC I Unbranded I Schizophrenia

Tolebrutinib, or “Toleb”as we affectionately called it, required an HCP education campaign based on new MS research.

We had already gotten through launch, the CVAs and IVAs were approved, the TV spot was going into production, banners, brochures, welcome kits all in the works, and the last ask was to concept for an unbranded campaign.

See full branded campaign here.

More concept work in PITCHES >>