BROCHURES
Three examples, three different kinds of ownership. One I built entirely from scratch, including naming the support program itself. One is a full brochure I wrote start to finish. One is copy I revised on an existing, inherited piece—different work, but still real craft: matching a voice, tightening what's already there, making sure it still serves a patient who may be nervous about their first infusion.
Support that meets you where you are
Scholar Rock | ISEMBYLD (apitegromab-mstn) | Patient Support Program
Scholar Rock needed a name and a voice for their new patient support service—something that didn't exist yet. I named it Scholar Rock Supports™ and wrote the brochure introducing it, from the enrollment process through what a Rx Onboarding and Care Coordinator (ROCC) actually does for a patient day to day. This one's mine from the ground up.
Hizentra
DTC | Full Brochure | Primary Immunodeficiency (PI)
The brochure content is adapted from the Hizentra website, which I rewrote from the ground up—stepping in after the original writer's draft didn't work, and rebuilding the entire site over a long holiday weekend. I wrote the brochure's headlines and high-level messaging myself, carried over from that website rewrite. By the time the finer details came together, I was deep in pre-production for the TV spot, so I brought in a writer to execute them, while I oversaw the work as ACD.
Infusion Day
Scholar Rock | ISEMBYLD (apitegromab-mstn) | Revised Copy
This brochure existed before I did—I revised the copy on an already-built patient guide, working within someone else's structure and design. Different kind of work than writing something from scratch, but it still requires getting the voice right: calm, clear, and reassuring for someone about to walk into their first infusion.
