PITCHES…

Ahhhhh… Let the late nights and weekends begin…

Every pitch is important, but sometimes the stakes are higher than others. Here, the agency already had nearly every global pharma account, but not Pfizer. This concept changed that. It won the pitch, and brought in the fish. I mean the really big fish. Maybe the biggest fish of them all.

HCP I Branded I Migraine

This concept was an earlier attempt for the same business. It brought us to round 2 in the pitch, where we re-concepted and came up with the above.

The ask for this pitch was about tone. They wanted to get a sense of a TV spot but with no scripts. While these concepts did not move forward, much of the language in them did.

I was brand new to the agency and it was my first pharma pitch. Beginner’s luck. They won the business and 1.5 years later I was still freelancing at the same agency and got to help out on execution concepts for that same piece of business. You can see that work in the concept section of this site—directly below, a first draft of the original winning pitch.