Social Posts and Blog Posts
DTC Spinal Muscular Atrophy (SMA)
Developed social and blog content for an unbranded rare disease campaign supporting patients and caregivers living with Spinal Muscular Atrophy (SMA).
The work centers on listening—reflecting the varied realities of living with SMA, from mobility and daily routines to advocacy and community. Across video, carousel, and long-form formats, the content balances clarity with emotional truth, creating space for patients and caregivers to see themselves represented without simplification.