A national branded TV spot I wrote for Breztri, going head-on against a category where competitors lean on catchy, memorable music. This one aimed for something more honest: "It's time to get real" about what COPD actually feels like.
HCP Schizophrenia
HCP | Interactive Visual Aid | Schizophrenia (Aristada) (Unbranded concept work below IVA)
An interactive visual aid built for HCP conversations, covering dosing and treatment guidance for Aristada
We had already gotten through launch, the CVAs and IVAs were approved, the TV spot was going into production, banners, brochures, welcome kits all in the works, and the last ask was to concept for an unbranded campaign.
