WEBSITES
Full DTC sites, built end to end—working alongside design, UX, and digital strategy to shape not just the words, but the hierarchy and flow of the whole experience. Below are two I wrote in full.
DTC I HIZENTRA I Website I Primary Immunodeficiency (PI)
Worked closely with digital strat to create messaging and hierarchy for launch of new website incorporating new campaign language and imagery. Both wrote and oversaw from start to finish.
DTC I FluMist Home I Website I At-home, needle-free flu vaccine
Worked with design, UX, and digital strat to write manuscript for new website to launch the FluMist at-home, delivery service.