Video work pulls on the same instinct as my documentary background — the desire to find the real story inside a brief, however small the budget.
STELARA I DTC
Stelara needed a video to help patients understand the value and accessibility of their nurse home service — but with no budget for a traditional shoot. I pushed for a different approach: illustrating the story instead, grounded in a real patient ambassador's actual experience with her nurse. The client loved it — and the script stayed as tender as the illustrations themselves.
ENFAMIL I DTC
During the early months of the pandemic, Enfamil wanted to shift their pre-natal, baby, and child formulas to speak more directly about the connection between nutrition and immunity. We created 12 videos for them in 3 weeks.
