Brand Voice & Style Guide | Scholar Rock
Patient Support System Eco System
Scholar Rock Supports™
Patient Services for both DTC & HCP audiences
Led naming, voice, and content for a multi-channel patient support program built ahead of FDA approval and commercial launch, spanning both patient and HCP audiences, including development of the program's voice and style framework. The name and system were designed to work across Scholar Rock's portfolio, not just one therapy—built to scale as the company brings future treatments to market. Developed websites, brochures, and onboarding materials designed to guide users from enrollment through treatment and ongoing care.
The work is built as a cohesive system—structuring the patient journey across touch-points to simplify access, coordination, and decision-making in a complex healthcare environment, ready to launch alongside the therapy itself.
DTC website for PSP
PSP BRAND STYLE GUIDE
Defined tone, language, and structural principles to ensure a consistent, human-centered voice across patient and HCP touchpoints.
PSP Brochure
HCP website for PSP